our story

Fiori & Fern Storefront in Franklin MA
Michelle & Melissa of Fiori & Fern

Fiori and Fern’s brick-and-mortar retail shop, located in Franklin, MA, offers an ever-changing assortment of curated merchandise. From plants, stationary and home decor, to jewelry, beauty, apparel, books, and (of course) fresh, local flowers. Opening in 2015 on Main St, the shop started as a space where brides-to-be could explore their wedding vision with a small product selection for locals to browse.

The meeting-spot quickly evolved, moving to a bigger, sunnier location in the Franklin Mills in 2018. This is when shop owners Michelle Greenwood (formerly Fiori–meaning “flowers” in Italian) and Melissa Dwyer (formerly Fernandes–no wonder she has a love for plants), met and instantly clicked as friends and business partners. Joining their backgrounds in buying and business, each with a passion for exploring their creativity, together they have fueled Fiori and Fern to become the growing success it is today.

Michelle and Melissa specialize in unique floral design for weddings, events, and custom installations.
Follow along on Instagram to see what we’ve been up to!


meet the owners

Michelle (Fiori) Greenwood of Fiori and Fern

Michelle Greenwood, co-owner

Michelle Greenwood (formerly Fiori–meaning “flowers” in Italian) has many years of corporate merchandising, buying and retail experience that gave her the skills for curating and creating a truly unique shopping experience. Michelle lives in Franklin with her husband, two children, and adorable dog. When she isn’t in the shop, you can find her gardening or on a local hike with her kiddos.

Melissa (Fernandez) Dwyer of Fiori and Fern

Melissa Dwyer, co-owner

Melissa Dwyer (formerly Fernandes) has years worth of experience opening restaurants under her belt. Besides her obvious business know-how, her aesthetic appreciation and plant knowledge has helped grow the store to where it is today. Melissa lives in Weymouth with her husband, son and dog. When she isn’t in the shop, you can find her out on the boat with her family.